Food 31 Mar 2006 10:43 am
most difficult sell ever?
The other day I picked up a sample tube in Whole Foods. Quoth the package,
Nordic Naturals
Cod Liver Oil
Great orange taste!
I haven’t yet been brave enough to find out whether it does in fact have a great orange taste. I doubt it.
Update: I braved it. My report: hey, it’s not that ba– eeiiiiaaauuuuueeeeggghhhhhhaaghhhhh!!! gak gak gak gak arrghhh gak gak eggghhhhh gak feh aggh!
on 31 Mar 2006 at 11:29 am 1.Jake said …
I’m just picturing the marketing meeting…
Marketer 1> How about “Cod Liver Oil and Shark phlegm, together at last?”
Marketer 2> No, it’s too long, we need something catchier, quicker…it’s all go go go
Marketer 1> “Tube OMG” it’s hip, it’s trendy…appeals to today’s young crowd!
Marketer 2> No, I think that isn’t focused enough on the contents…we don’t want people to be just thinking about the tube!
Marketer 1> How about “Great Orange Taste”?
Marketer 2> Does it taste like an Orange?
Marketer 1> Not the fruit…the color! I’m sure something orange tastes this bad…heck, we could make the goop orange…thus making it true!
Marketer 2> Genius! Now, about the Bull Testicle based facial cream…
on 31 Mar 2006 at 11:50 am 2.oddangel said …
Actually, the lemon-flavored stuff is not too bad. It’s just the texture that took some getting used to.
on 31 Mar 2006 at 5:21 pm 3.Ted said …
Actually, it might be worse if it did taste good:
Consumer: “Great Orange Taste. Yeah, right.”
*takes sip*
“Hey, that’s not bad.”
*takes larger swallow*
“Wow, this is really good!”
*guzzles entire bottle*
“Ahhhhh. Man, that was great!”
Later: *ominous rumble from midsection*…
on 31 Mar 2006 at 8:45 pm 4.mizducky said …
Heh. I don’t specifically take cod liver oil, but I do take fish oil in capsule form all the time, and one batch I bought did indeed have a touch of orange oil added to the gel capsule somehow. As long as you swallowed it whole rather than breaking the capsule, all you tasted was a very faint hint of orange. Erm, I have yet to find enough courage to actually bite into one of these capsules to see what the fish oil itself tastes like.
on 31 Mar 2006 at 11:54 pm 5.naomi said …
It doesn’t matter one bit to me what it tastes like going down. Hours later I’ll be getting the faint taste of fish from my stomach. Bleh.